WHAT IS MARKETING AUTOMATION AND WHY IS IT GOOD FOR YOUR BUSINESS

marketing automation

Marketing automation is everywhere, but whats marketing automation really? Let have a look. When we searched the Internet for a definition, Wikipedia describes the following: “Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks”.

Do you own a small business and do you use several different platforms for your marketing actions? Then it’s clear that you would benefit by combining all these separate efforts into one automated platform. No more tediously coordinate email marketing, scheduling social media posts, running digital advertising campaigns..

It would certainly save you lots of time and money on tasks that you could very best, well, automate.

TOOLS FOR MARKETING AUTOMATION

If you are thinking of investing in tools for marketing automation, it’s important to find the right one for your small business. There are many tools on the market. You want to increase your efficiency and productivity without compromising on quality. So you want to find the one that will give you all your money’s worth.

Ideally you want to connect your marketing automation tool with your Customer Relationship Management tool. In this way all the available customer data will be synchronized. You don’t yet have a CRM tool installed in your business? Shop around for the best crm sales tools available to you.

When all the steps between marketing and sales are automated, your department can operate more efficiently. It gives you time to focus on the important thing: the strategy and nurturing of the prospects, which are ideally your future customers.

So now you know why investing in good CRM and Marketing Automation tools is good for your business. Start making your business even more efficient now!

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